Google Analytics was the
default — not the right choice
For years, adding Google Analytics was just what you did when you launched a website. It was free, it worked, and everyone knew how to use it. But free meant your visitors' data was the product.
Then GDPR arrived. Suddenly every website needed a cookie banner, a privacy policy written by a lawyer, and a lengthy consent flow — just to know how many people read your blog. That felt broken.
The alternatives that existed either cost a fortune, required running your own infrastructure, or were too complex for the average site owner. There wasn't a simple, affordable, truly private option.
Analytics that respects
your visitors by default
AxiaStats is built on Umami, a brilliant open-source analytics engine. We host it, maintain it, keep it updated, and wrap it in a clean product experience so you don't have to think about any of that.
No cookies. No IP address storage. No fingerprinting. No selling data. No consent banners needed. Just clean, accurate numbers about who visits your site — and nothing else.
What it's built on
No black boxes. Here's what powers AxiaStats.
Small team.
Real people.
AxiaStats is an independent product built in the UK. We're a small operation — which means you're dealing with the people who actually built it, not a support ticket queue.
If something's broken, we want to know. If you have an idea, we're listening. Get in touch →